Current Recycling Initiatives

The metal can industry has over decades invested millions of dollars to increase awareness about the importance and positive impact of recycling cans and to build upon the can’s leading recycling rates among all food and beverage containers. 

Metal Recycles ForeverTM Logo: The can industry is working to increase awareness of Metal Recycles Forever among consumers by having food and beverage companies place the Metal Recycles ForeverTM logo on cans. This logo aligns with global messaging that has informed and inspired consumers. It also is supported by recent Penn State University research that finds recycling messaging that emphasizes the transformational nature of the material leads to higher recycling rates. It is not surprising that 70 percent of U.S. consumers said seeing the Metal Recycles ForeverTM logo would motivate them to recycle the packaging. You can view this document to learn more about the benefits of using the Metal Recycles ForeverTM logo on cans. Please contact Scott Breen, CMI’s vice president of sustainability, at sbreen@cancentral.com if you are interested in using the Metal Recycles ForeverTM logo.  


Aluminum Can Capture Equipment in Material Recovery Facilities (MRF). Without used beverage cans (UBC), most MRFs separating single stream recyclables would not be able to operate. UBCs are typically the most valuable commodity in the recycling stream. Yet, up to 25 percent of cans are missorted at the MRF into the bales of other commodities such as plastic PET bottles and mixed paper, as well as the non-recyclable pile. CMI is working with a coalition to make capital available and take other action to get additional can capture equipment in MRFs to prevent can missorting. You can read CMI’s full report on the opportunity, see an infographic depicting the opportunity, and watch a webinar about the opportunity featuring the insights of MRF operators, government representatives and investors. 


Deposit System Best Practices. CMI recognizes that deposit systems play an important role in increasing can recycling. Deposit systems are where consumers are charged a certain amount, typically 5 or 10 cents, at the point of sale, and they get that deposit back upon bringing the beverage container to a redemption center. There are 10 U.S. states that have deposit systems. Of the 45 billion aluminum cans recycled each year, 40 percent come from the 10 U.S. deposit states. As states consider reforming an existing deposit system or implementing a new deposit system, CMI has made public in an opinion editorial its deposit system best practice principles based on original research and decades of experience. CMI is eager to partner with policymakers interested in deposit systems to create efficient and effective deposit programs.