All beverage cans collected along the Uptown parade route will be driven to the local EMR Metal Recycling facility, which will pay market rate for the cans. Every Can Counts will double this market rate payout and then the revenue generated will be given to local charities, up to the first $5,000.
In addition to beverage cans collected along the parade route, community members are encouraged to bring empty used beverage cans – with Every Can Counts doubling the market rate payout to the first $5,000 (separate from the route matching funds) – to the EMR Metal Recycling Mid-City location (2525 Lafitte Street) to get paid via personal check for the value of the used beverage cans (terms and conditions apply).
Every Can Counts began life in the United Kingdom in 2009, and now has a presence in 19 countries across Europe, Brazil, and the United States. Since its founding, the European and Brazil chapters have signed up thousands of organizations to the program and inspired attendees at hundreds of events. But we’re always hungry for more.
The Can Manufacturers Institute started the Every Can Counts U.S. chapter in 2024 and is excited to utilize the terrific resource that have worked in Europe and Brazil.
3.7.2023 Press Release: Aluminum Beverage Can Recycling Effort at Mardi Gras Diverts Aluminum from Landfill and Provides Money for Charity
Can Manufacturers Institute (CMI) catalyzed a partnership with a variety of local organizations to recycle more aluminum beverage cans during Mardi Gras 2023. Instead of going to landfill, many thousands of aluminum beverage cans were sold for revenue that CMI doubled and went to charity or local residents. Notably, the aluminum in those beverage cans will now be available to be turned into new cans.
In total, 142,974 used beverage cans (UBC) were collected and sold to a local metal recycling facility, generating $3,854 (UBC market value of $1,927 plus CMI financial match) for local charities and residents. Nearly all (93%) of recycled UBCs become new cans, which means these empty cans will almost certainly be turned into new ones. Additionally, more aluminum available to be recycled enables the aluminum beverage can industry to build on the beverage can’s average 73 percent recycled content, which will lower the greenhouse gas emissions associated with aluminum beverage can manufacturing. In fact, the carbon emission savings from recycling the cans collected in this initiative is equivalent to the emissions from driving a car a little more than 35,000 miles.
UBC collection during the initiative supported local charities and allowed people to earn extra cash. CMI doubled all the revenue generated from selling the UBCs collected along the parade route. The money raised was split between three local charities—Coalition to Restore Coastal Louisiana, Louisiana SPCA, and New Orleans Area Habitat for Humanity. CMI also doubled the market rate payout for UBCs brought directly to EMR, and redeemers could either put the money toward the three local charities or keep it. Two-thirds of the cans collected were brought directly to EMR, and the rest were collected along the parade route. Read the full press release.
Press About Recycle Dat!
Grounds Krewe Leads the Way in Reducing Mardi Gras Waste | Keep Louisiana Beautiful
Groups Launch ‘Recycle Dat’ Initiative for Carnival 2023 | Biz New Orleans
New Orleans gets trashed for Mardi Gras. Now the city wants to recycle | The Washington Post
Promoting a more sustainable Mardi Gras to the World | Biz New Orleans
Recycle Dat NOLA MG “Recycling Hubs” | Fox8Live.com
Recycle Dat: New Orleans’ Solution to Cleaning Up Mardi Gras Waste | One Green Planet