Let’s Cook! With Cans Get You Cooking® is based on research and materials from the award-winning food can promotion campaign. The Cans Get You Cooking campaign is a multi-year, fully-integrated program that builds on the insights from comprehensive consumer research revealing consumers’ strong, positive associations with canned food. In this toolkit are numerous resources to help educate, inform and inspire families to make positive changes. There are also a number of resources and research for public health advocates.