Videos

Consumers Choose Aluminum | Bill Coors Interview

Written by DThompson On the 0 Comments

In 2012 Robert Budway, President of the Can Manufacturers Institute, interviewed Bill Coors who is credited with pioneering the recyclable, two-piece, aluminum beverage can.  In this video Mr. Coors talks about Anheuser Busch's strategy when it came to beer in tin and aluminum and how consumers chose beer.


≪ Back to Videos