Open Up To Cans

When it comes to a superior beverage package, aluminum cans lead the way with the features that matter most to consumers and brand owners — including taste, branding, product protection, performance and sustainability. 

The Can Manufacturers Institute (CMI) developed the “Open Up to Cans” campaign based on consumer and industry research that highlighted and supported the benefits of the aluminum beverage package. The campaign is supported by a range of research reports commissioned by CMI between 2012 and 2015.

For more information visit Open Up to Cans